When Joshua was a kid, he visited the Magic Kingdom at Walt Disney World. One of his most favorite attractions was Walt Disney's Carousel of Progress in Tomorrowland. In this revolving attraction, he saw the story of technology evolution in the 20th Century. Traveling decade to decade he came upon a Jetson-like family performing tasks with technology that Joshua, as a kid of the 70’s, hadn’t even begun to imagine.
Fast forward to 2010: Joshua is grown with a family of his own. Upon visiting Disney with mobile device in hand, he can now track attraction wait times, text his children if they get separated, consult the 36-hour weather forecast to see if they need to buy sweatshirts for cool evening wear. Certainly these innovative technology solutions are beyond the scope of the attraction built over forty years ago, one that may actually prompt an update of the famous Carousel of Progress.
If “what’s next” in innovative technology solutions interests you, then the FutureMedia Fest held by Georgia Tech was an event not to be missed. Top industry executives offered their talents and ideas on exploring the impact of the next generation on digital, social, and mobile media. At the top of the list of presenters was Renu Kulkarni, Co-Founder and Executive Director, FutureMedia℠; she presented six megatrends in (media and technology) innovation tagged to have a significant impact on the future of media:
- Data Tsunami –as the volume of data we receive on a daily basis is filtered, the challenge will be to design an effective means to reach your target audience with the “right” information so providing “meaning to data” will be critical
- True Personalization – as we lead more customized lives, preferences, filters, and behaviors will allow companies to “customize” their products and/or services
- Content Integrity – as content platforms become more open, information security becomes more important; security will move from being reactive to proactive to ultimately answer the question: How does a company protect customers’ private information?
- Multimedia Assumed – as the demand to see messages in a variety of media (video, audio, voice) increases, the importance to integrate them into one service will equally increase
- Mixed Reality – as separating our physical world from the cyber world becomes more difficult, companies are switching to “Second Life” or other social media for market research
- Collaboration – as companies strive to harness the power of many to gather a “following”, everyone could be involved in their content creation -- from your 80-year-old neighbor to his great grandchild!
“While all 6 megatrends will shape the future of education, the ONE most significant trend is COLLABORATION. Collaboration, fueled by advances in technology and practitioners who know how to demystify/simplify these new tools, will enable experts, educators and students to learn from each other regardless of where they are (classroom, school, university, city, country, etc.),” said Ms. Kulkarni.
The National Association for Media Literacy Education, which works to explore opportunities and possibilities of 21st Century learning technologies to transform both learning and teaching, states “Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound. To become a successful student, responsible citizen, productive worker, or competent and conscientious consumer, individuals need to develop expertise with the increasingly sophisticated information and entertainment media that address us on a multi-sensory level, affecting the way we think, feel, and behave.” (1)
As new content is unveiled, Media Literacy education will become a higher priority for schools. “Provide the right tools and environment for learning, and get out of the way. Innovation WILL happen. Let yourself be surprised and manage ‘loosely’,” said Kulkarni. As educators, not only are we teaching about the importance of using technology as a tool for learning, we also play a significant role in preparing our students for future media trends. What does (or should) media literacy look like in our classrooms today?
“These megatrends should shape the education system to allow for a greater focus on ‘understanding’ and personal ‘discovery’ based on educational fundamentals. These megatrends can enable more real-time, immersive learning experiences,” said Kulkarni.
In COMPUTER EXPLORERS classes, we build knowledge and competencies in using media and technology through our Wikispace and Blogging curriculum for both students and educators. "For kids, blogging represents a new way to not only write, but to create as well," says Karl Meinhardt of Educational Social Media (www.EdSoMe.com ). "With all the information and media available on the web today, a blog is the perfect way for young people to research, vet, and create a living project instead of just a static book report."
Preschool children can use CE's e-TOTS portal to learn on-line without the intrusion of pop-ups. In our after school programs we integrate technology and the arts with Music Producer, a software and portal for publishing music on-line to be judged by an international figure in music.
Continuing the process into college and the workplace, universities are beginning to respond to the need for courses in social media marketing. At the turn of the century, we could have not foreseen the need to have chat/blog managers and social media directors, but organizations are creating these positions…and more importantly, are hiring! Results from a quick Internet search yielded 161 results for a Social Media Director from New York to California. Course electives have changed over the last few years for a college student seeking a degree in Marketing to include courses such as Internet Marketing, Relationship Marketing and Media Communication.
Megatrends in innovation will shift in the way we learn and communicate. So get in your Jetson-mobile and enjoy the ride!
(1) http://namle.net/publications/media-literacy-definitions/